Performance Marketing Specialist · Egypt & Gulf

Before I Ran Ads,
I Was a Merchant.
That's the Difference.

Performance Marketing Specialist · 7+ Years · MENA

I think like a business owner, not just an ads operator. Over 7+ years helping brands across Egypt, Saudi Arabia, UAE, and Kuwait scale revenue through paid advertising, funnels, and conversion optimization.

Ahmed Abdelaziem
Selected Growth Results
24.58M EGP
Revenue Generated
Fashion · 2025
18K+
Orders
Fashion · 2025
31.84 ROAS
Best Month
Fashion · Egypt
−75%
CPA Reduction
Perfumes · KSA
Ecommerce Experience

My Ecommerce Journey

Over the last 7+ years, I've worked across multiple ecommerce models, markets, advertising platforms and store systems — from building my own brand to helping businesses scale across the MENA region.

🇪🇬
Egypt
FashionFootwearAccessoriesEcommerce
🇸🇦
Saudi Arabia
PerfumesAccessoriesCosmeticsEducationTrend Products
🇰🇼
Kuwait
Multi-CategoryTrend ProductsAccessories
🇦🇪
UAE
EcommerceMulti-Category
2018 – 2021
Everest · Egypt
Merchant & Performance Marketer
Facebook MarketingMessenger SalesOrder ManagementProduct Sourcing
💡 Understanding ecommerce from the owner's perspective before moving into paid advertising.
2021 – 2022
Egypt & Saudi Arabia
Top Dropshipping Merchant
Product TestingOffer ValidationFunnel OptimizationScaling
Meta AdsTikTokYouCanEasy OrdersLiteFunnels
2022 – 2023
JMI Agency
Performance Media Buyer
Campaign ManagementCreative TestingPerformance Optimization
Meta AdsTikTokShopify
Fashion · Beauty · Retail
2023 – 2024
PShift Agency
Media Buyer
Campaign ManagementCreative TestingScaling
Meta AdsTikTokSnapchatShopify
Fashion · Footwear · Lifestyle
2022 – Present
Mega Store · Royal Store · KSA / Kuwait / UAE
Performance Marketing Specialist
PerfumesHome ProductsAccessoriesCosmeticsKids Products
MetaTikTokSnapchatShopify
2022 – Present
Wafrah · Kuwait  |  Safqa · KSA  |  IZEL · KSA
Performance Marketing Specialist
PerfumesAccessoriesMulti-category
MetaTikTokSnapchatLiteFunnelsSalla
2022 – Present
مركز عالم الأعمال · KSA
Performance Media Buyer
Training & Education
MetaTikTokSnapchatSalla
2024 – Present
STREETWEAR · Egypt
Performance Media Buyer
FashionShopify
MetaTikTokGoogle Ads
📈 ROAS 31.84 · 24.58M EGP revenue · 18K+ orders (2025)
📣 Advertising Platforms
Meta Ads
TikTok Ads
Snapchat Ads
Google Ads
🛒 Ecommerce Platforms
Shopify
Salla
LiteFunnels
YouCan
Easy Orders
📊 Tracking & Analytics
Meta Pixel
Conversion API
GA4
Google Tag Manager
Microsoft Clarity

I don't only run advertising campaigns. I also build and optimize ecommerce systems that support long-term business growth.

🛍️
Shopify Store Setup
Complete setup from scratch — structure, checkout, shipping, apps configured for conversion.
🎨
Theme Customization
Optimizing theme layout to match brand identity and maximize on-page conversion rate.
📄
Landing Pages
High-converting pages on LiteFunnels, YouCan, Easy Orders, or Shopify — tailored to each offer.
🔀
Funnel Building
Full sales funnels with upsells, order bumps, and abandoned cart recovery.
Conversion Rate Optimization
Improving every step of the buying journey — product page to checkout — to increase purchase rate.
📡
Tracking & Analytics
Full pixel setup, Conversion API, GA4, GTM — clean, accurate data for better optimization.
Brands & Projects

Brands & Projects

Real brands. Real markets. Real results — from my own stores to managing paid performance for ecommerce businesses across Egypt, Saudi Arabia, Kuwait and UAE.

E
Everest
🇪🇬 Egypt
Fashion & Footwear
My own brand — built and operated from scratch. Product sourcing, Facebook marketing, Messenger sales, order management and fulfillment. Scaled to 1,000+ orders/month.
Own Brand Facebook Ads 1,000+ Orders/Month
M
Mega Store
🇸🇦 Saudi Arabia · 🇰🇼 Kuwait · 🇦🇪 UAE
Multi-Category Ecommerce · Shopify
Multi-category store operating across Saudi Arabia, Kuwait and UAE — covering perfumes, home products, accessories, cosmetics, kids products and trend items.
Meta Ads TikTok Ads Snapchat Ads Shopify
R
Royal Store
🇸🇦 Saudi Arabia · 🇰🇼 Kuwait · 🇦🇪 UAE
Multi-Category Ecommerce · Shopify
Ecommerce store across Gulf markets with diverse product categories. Managed full paid media performance including campaign strategy, creative testing and scaling.
Meta Ads TikTok Ads Snapchat Ads Shopify
W
Wafrah
🇰🇼 Kuwait
Ecommerce · Shopify
Kuwait-based ecommerce brand. Managed paid media strategy and performance across Meta, TikTok and Snapchat to drive consistent order flow and revenue growth.
Meta Ads TikTok Ads Snapchat Ads Shopify
S
Safqa
🇸🇦 Saudi Arabia
Perfumes & Fragrance · LiteFunnels
Saudi fragrance brand selling through dedicated landing pages on LiteFunnels. Achieved 2,000+ orders/month with CPA reduced by 75% through structured creative and offer testing.
Meta Ads TikTok Ads Snapchat Ads LiteFunnels
I
IZEL
🇸🇦 Saudi Arabia
Accessories · Salla
Saudi accessories brand operating on Salla. Managed paid media performance across Meta, TikTok and Snapchat focusing on product-level campaign testing and scaling.
Meta Ads TikTok Ads Snapchat Ads Salla
S
Streetwear
🇪🇬 Egypt
Fashion · Shopify
Egyptian streetwear brand on Shopify. Scaled to 24.58M EGP revenue in 2025 with 18K+ orders. ROAS of 31.84 achieved in best month. CPA reduced from 88 to 37 EGP.
Meta Ads TikTok Ads Google Ads Shopify ROAS 31.84
م
مركز عالم الأعمال للتدريب
🇸🇦 Saudi Arabia
Training & Education · Salla
Saudi training and education center. Managed paid media campaigns targeting professionals and business owners across Meta, TikTok and Snapchat.
Meta Ads TikTok Ads Snapchat Ads Salla
A
Agency Experience
🇪🇬 Egypt · 🇸🇦 Saudi Arabia · 🇦🇪 UAE
JMI Agency · PShift Agency · 2022 – 2024
Worked with multiple fashion, beauty and ecommerce brands through agency partnerships across Egypt, Saudi Arabia and the UAE. Responsible for full campaign management, creative testing, performance optimization and revenue growth across Shopify stores.
Fashion Beauty Retail Meta Ads TikTok Ads Snapchat Ads Shopify
Client names are not disclosed per confidentiality agreements.
Case Studies

Real Numbers. Real Accounts.

Case Study 01 · Fashion · Egypt
Fashion Brand — From 12x to 27.9x ROAS
Meta + TikTok + Google + SMS · ~400K EGP/month · 2+ Years · Shopify
Challenge
ROAS at 8–12x with no consistency, high CPA, broken Shopify store (no size guide, no reviews), zero funnel structure, random creatives with no testing plan.
Strategy
Full Shopify audit + UX fixes, upsell apps, abandoned cart recovery, structured creative framework (UGC, styling reels, testimonials), full-funnel campaigns, Google local for 5 branches, SMS campaigns.
24.58M EGP
Total Sales 2025
18K
Orders 2025
ROAS 31.84
Best Month
37 EGP
Lowest CPA
12 → 27.9
ROAS Growth
88→43 EGP
CPA Decrease
Ad Account Screenshots
Case Study 02 · Perfumes · Saudi Arabia
Perfume Brand — 2,000+ Orders/Month, CPA −75%
TikTok + Meta + Snapchat · ~30K SAR/month · 2+ Years · LightFunnels
Challenge
Inconsistent results, CPA too high, no testing structure, relying on 1–2 offers with no scaling framework.
Strategy
Full landing page testing, diverse creative mix, TikTok as primary platform, Meta + Snapchat as support, retargeting machine for upsell/cross-sell.
2,000+
Orders / Month
−75%
CPA Reduction
2+ Years
Engagement
Ad Account Screenshots
Case Study 03 · Marketplace · Kuwait
Kuwait Marketplace — CPA from $15 to $8
TikTok + Meta + Snapchat · ~10K USD/month · Shopify
Challenge
No testing framework, CPA above $15, campaigns relying on 1–2 products with no plan to scale the catalog.
Strategy
3-tier product segmentation, broad TikTok + Meta testing, weekly creative refresh, CBO scaling tied to CPA stability, upsell flows in express checkout.
1,000+
Orders / Month
$15 → $8
CPA Drop
Stable
Order Flow
Ad Account Screenshots
Client Reviews

What Clients Say

Ahmed doesn't just run ads — he gets deep into the business. He helped us fix our store, our offers, and our creatives before touching the budget. The results followed naturally.
ROAS 27.9x
Achieved
M
Mohamed K.
Fashion Brand · Egypt
Client Review — WhatsApp
Client Review
Client Review — WhatsApp
Client Review
What You Get

What Working With Me Looks Like

When we work together, you're not hiring someone to launch ads. You're hiring someone to drive measurable growth.

🔍
Full Account Audit
Deep review of your ad account, tracking, website, past creatives, and competitors — data only, no guessing.
📡
Tracking & Attribution
Full pixel and conversion setup review. Clean, accurate data — because broken tracking means blind optimization.
🎯
Creative Testing
15–20 creatives per cycle tracked by Hook Rate, CTR, CPA, and ROAS. Data picks the winner.
🔧
Funnel Optimization
Landing page CRO, offer strategy, upsell flows, abandoned cart recovery — the full funnel, not just the ad.
📊
Weekly Reporting
Clear weekly reports tied to revenue, orders, and CPO — not vanity metrics.
📈
Growth & Scaling
Structured scaling that protects ROAS while growing order volume month over month.
How I Work

My System — Audit to Scale

01
Audit & Research
Full audit of website, ad account, tracking, and competitors before any campaign goes live.
CRO
Tracking
Competitors
02
Funnel & Offer
Full-funnel architecture: Awareness → Consideration → Conversion → Retargeting.
Landing Pages
Offer Strategy
03
Creative Testing
15–20 creatives per launch tracked by Hook Rate, CTR, CPA, and ROAS. Data picks the winner.
UGC
A/B Testing
04
Daily Optimization
Daily review at ad set level. Pause underperformers, scale winners — tied to CPA stability.
ABO / CBO
Scaling
05
Retention & SMS
Retargeting, SMS for drops, abandoned cart recovery — consistent revenue, not one strong month.
SMS
Upsell
06
Reporting
Clear reports tied to revenue, orders, CPO. Google Analytics + Data Studio.
Analytics
Data Studio
About Me

How I Think About Performance Marketing

Most media buyers think in clicks and CPMs. I think in orders, margins, and business growth.

Before I ever touched Ads Manager, I was running my own ecommerce operation — sourcing products, taking orders in Facebook groups, coordinating with shipping companies, and learning firsthand what actually makes someone buy.

I joined agencies — first JMI, then Pshift — intentionally, for faster exposure across more industries, budgets, and markets.

Over 7+ years across Egypt, Saudi Arabia, UAE, and Kuwait. Beyond paid media, I get involved in pricing strategy, CRO, competitor research, shipping logistics, and creative direction.

Ad Platforms
Meta Ads
TikTok Ads
Snapchat Ads
Google Ads
Ecommerce Platforms
Shopify
Salla
LiteFunnels
YouCan
Easy Orders
Growth Skills
Funnel Strategy
CRO
Creative Direction
SMS Marketing
GA4
Data Studio
AI Tools
Let's Work Together

Ready To Scale Your
Ecommerce Brand?

If you're looking for profitable growth, let's discuss your goals.

Fashion
Perfumes
Accessories
Home Products
Beauty
Electronics
Education
Dropshipping